Custom Marketing Services

We offer a variety of custom services, tailored to meet your needs:

• Marketing Research Services
• Communication Sequence Mapping
• Integrated Marketing Communication Audits
• Interactive Audit
• Mobile Sites
• Social Media

More than ever, content including white papers and case studies have become an important tool to move your products and services through the sales channel. We recognize the value of this content and the necessity in getting it to the right people for awareness and consumption.

To that end we have created the following channels for you to place this content in the hands or on the screens of our subscribers.

In Print

We will publish your white paper, case study or article in the pages of BUILDINGS Magazine. We can take a PDF of a completed document or flow the copy into “article looking” pages. The later will be identified as Educational Advertising.

Run of Press Content in Print

4 Pages ...............................	$12,000 Net
6 Pages ...............................	$16,500 Net
8 Pages ...............................	$20,000 Net

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Online

We have a variety of online channels for your content:

Pay-for-Performance

Our Pay-for-Performance Lead Generation delivers cost-efficient leads while building your brand. Use our download center to give your white paper, case study, software package, or catalog exposure to the 41,934* unique visitors using the BUILDINGS Web site each month. You will build leads in real time all year long.

One year for each document .......

$2,500 Net

Sponsored Content

We can place your content in our Content Management Server making it discoverable as visitors search for the answers they are looking for with our Google driven search engine. It is important that this content is written in a format geared towards search engine optimization. If you want the content to be found by visitors searching Construction Management, make sure Construction Management is in the headline and used several times in the body copy.

One year for each article .............

$500 Net

BUILDINGSVIP Watch & Learn Hall

The Watch & Learn Hall on the BUILDINGSVIP virtual platform delivers your rich media content to our registrants and delivers a database of those that visit your content. We will market and produce your webinar as you supply the speaker and slide deck for the content or link to content already created on your site. The link should be behind registration as the user will already be tracked and registered through the BUILDINGSVIP. In addition to the webinar, this package includes a VIP Suite. The suite allows you to share additional content, generate leads and drive traffic to your Web site. This product is fairly robust and is best understood with a quick 20 minute online demonstration.

Produced Webinar with Suite .......	$8,000 Net
Linked Webinar with Suite ...........	$3,500 Net

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E-mail

An effective way to get your content consumed is to send it directly to the in-boxes of your target audience. You can rent our list and have us send out your HTML e-mail or have us flow your content into one of our custom templates. A third option is to have us create a sponsored content section within one of our branded e-mails linking readers to three separate pieces of content on your Web site. In the case of list rental or custom template e-mails, we can send the e-mail from you using your third-party opt out list or send it from BUILDINGS, adding credibility and avoiding the need to manage opt outs in your database.

E-mail Option

List rental for HTML e-mail from you ..................	$400 Net/CPM
List rental for HTML e-mail from BUILDINGS .........	$600 Net/CPM
Custom e-mail template from you ......................	$400 Net/CPM + $1,500
Custom e-mail template from BUILDINGS .............	$400 Net/CPM + $1,500
Sponsored Content Section in BUILDINGS Newsletter (3 articles) ....................................	$2,500 Net

 

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