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Web Advertising on BUILDINGS drives traffic
to your web site.

With an average of 55,632 visitors, 50,233 unique visitors and 91,921 filtered page views per month**, your ad on the BUILDINGS Web site will be noticed by the people who matter the most.

All web ads are served and reported by DoubleClick DART.

Advertisement Placement image We offer five web units on our Web site.

You can purchase an exact amount of impressions (excluding Peel-back web unit.) Numbers below relate to the image on right (click on image for a larger version.)

  Web Unit
Pixel size
Per Thousand
Impressions
Leaderboard below site navigation
728 x 90
 $125
Medium Rectangle above fold
300 x 250
 $125
Medium Rectangle below fold
300 x 250
 $ 90
Catfish
955 x 75
 $ 150
  Web Unit
Pixel size
Rate
Peel-back
600 x 540
 $ 3,000
Net per month

Target Your Audience

The BUILDINGS Web site comprises several different advertising zones, allowing you to target an even more specific audience.

  • Article pages
  • Awards pages
  • CEU pages
  • Events pages
  • The SOURCE pages
  • Topic pages
  • Video pages
  • Webinar pages

File Types and Animation

We make banner advertising on the BUILDINGS Web site as easy as possible — we accept almost any type of advertising creative:

Leaderboard and Medium Rectangles - File Size: 30kb

  • Flash
  • Animated GIF
  • Static GIF
  • Static JPEG
  • Javascript tags
  • PointRoll tags
  • EyeBlaster tags
  • Almost any third-party tags

Catfish - File Size: 40kb

  • Flash
  • Animated GIF
  • Static GIF
  • Static JPEG
  • ANY third-party tags
  • NO EXPANDING CREATIVE ACCEPTED
  • NO CLOSE BUTTON

Peel-back - File Size: 60kb

  • Static GIF
  • Static JPEG

Rich Media Instructions (for all ad types except Peel-back)

  • 3-loop MAXIMUM
  • 15 seconds runtime MAXIMUM
  • NO CLOSE BUTTON
  • NO EMBEDDED URLs
  • Click-through button must cover the WHOLE creative
  • ClickTag encoding required

The ClickTag encoding can be picked up here: http://mediakit.buildings.com/downloads/online/Flash_coding.txt

Reporting

DoubleClick DART analytics provides us with the most accurate measurement of our site traffic, including impressions and click-thrus. We count people traffic, not machine traffic.

**BPA Worldwide, June 2011

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