Contextual Advertising

Location, Location, Location!

It’s all about location. Engage your customers by putting your advertising directly inside the articles that are most relevant to their needs and your products.

Owning your words within every article on the BUILDINGS Web site helps you:

Solidify your position and gain mindshare during the research phase of the buying cycle.
Clarify your message to ensure that your brand is synonymous with your core word(s).
Get a jump on the competition by securing your words—once you own them, no one else can.
Change perception by introducing a new capability or strength that isn’t currently associated with your company or products.
Measure results with data on your impressions, mouse-overs and clicks-through.

How it Works

For your contextual advertisement, all we need is:

Once you own your word, it will appear double underlined in green every third time it appears on the site. Users that scroll over the word will see a “balloon” with your message linked directly to your Web site.
Words will be implemented with a “starts with” application (i.e. floor will appear with floor, flooring, floored, floors).
Getting started is easy, the only materials you need to provide are:
1. 130 x 130 pixel static image
2. 150 characters of text
3. URL to link customers to your site
4. The word(s) you want to own.
OR
1. 300 x 250 pixel medium rectangle image (static only)
2. URL to link customers to your site
3. The word(s) you want to own

Rate

Owning each word for one month only costs $1,500 net.